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Olivier Rubel

Olivier Rubel

Professor of Marketing and Analytics, University of California Davis

I am a Professor of Marketing and Analytics at the UC Davis Graduate School of Management. My work sits at the intersection of marketing, sales, and technology, with a focus on how firms design strategies, incentives, and systems to drive growth.

My work has been published in leading journals including the Journal of Marketing, Marketing Science, Journal of Marketing Research, and European Journal of Operational Research.